Sometimes we come across hot tub posts that have us wondering “is this for real?”. So you can imagine our skepticism when we came across the latest KFC Innovations Lab project: a fried chick bucket-shaped hot tub.

The Hot Tub Covers Canada team at first thought it was a very creative hoax, but then the videos and news stories started to circulate. Could it be real? Turns out it is!

“KFC was founded with the spirit of innovation—the Colonel’s patented pressure frying process, bucket packaging, and his secret blend of 11 herbs and spices took the world by storm,” U.S. director of media and digital marketing Steve Kelly said in a statement. “With the launch of KFC Innovations Lab, non-Colonels can now be part of that process and support important projects such as a hot tub that looks like a bucket of fried chicken, so we can keep focusing on making actual buckets of fried chicken.”

We suppose this begs the question:

1. What will they think of next?
2. What innovation will YOU be helping fund?

Tags: fried chicken hot tub, hot tub, innovations lab, kfc